Event Planning Software Pricing Compared

Event planning software pricing ranges from free to over $25,000 per year. That gap makes comparison difficult, especially when every vendor structures pricing differently. Some charge per user, others per event, and a few take a percentage of ticket sales.

This guide breaks down actual pricing across the most common event planning platforms in 2026. You will see what each tier includes, where hidden costs appear, and how to pick a pricing model that matches the way you work.

How Event Planning Software Pricing Works

Event planning software uses four main pricing models. Understanding these models helps you compare platforms even when their pricing pages look completely different.

Per-user, per-month pricing. You pay a monthly fee that scales with your team size. A solo planner pays for one seat. A team of five pays for five. This model is predictable and works well for planners who manage events year-round. Abastio, HoneyBook, and Dubsado all use this approach with tiered plans that unlock more features at each level. Our Dubsado vs HoneyBook comparison for event planners covers the differences between those two in detail.

Per-event pricing. You pay a fee for each event you create or manage. Platforms like Whova and Cvent charge per event, often tiered by attendee count. This model works for organizations that run a few large events per year but gets expensive fast if you manage many smaller events.

Percentage of ticket sales. Ticketing platforms like Eventbrite take a percentage of each ticket sold, plus a flat fee per ticket. This model costs nothing upfront but eats into margins on high-volume events. It also only applies if your events sell tickets, which rules out corporate retreats, weddings, and private functions.

Flat annual contracts. Enterprise platforms like Bizzabo and Cvent offer custom annual pricing starting around $5,000 to $18,000 per year. These contracts include dedicated support, custom integrations, and higher usage limits. They target organizations running 10+ large events annually.

Most planners in the wedding, corporate, and freelance space use per-user monthly pricing. It keeps costs predictable and lets you scale your plan as your business grows.

Price Ranges by Platform Category

Not all event planning software solves the same problem. Pricing reflects those differences. Here is what each category costs in 2026.

Organizer-focused tools ($0 to $200/month). These platforms help you manage clients, vendors, budgets, and timelines. They do not sell tickets or manage attendees. Within this category, two distinct subtypes exist, and pricing reflects the difference.

Client-CRM tools (single-client workflow). Originally built for creative freelancers like photographers and consultants, these tools organize work around one client per project. They cover proposals, contracts, invoicing, and scheduling. Vendors are treated as contacts, not as a coordinated supply chain. Our CRM comparison for event planners evaluates these tools side by side on pipeline features, vendor tracking, and fit by business type.

• HoneyBook: Starter at $19/month (billed annually), Essentials at $39/month, Premium at $79/month. Each tier adds automation and financial tools.
• Dubsado: Starter at $20/month for up to 3 active projects, Premier at $40/month for unlimited projects and custom workflows.

Multi-vendor event tools (event-coordination workflow). Built for organizers who handle 10 to 30 suppliers per event. They include a searchable contractor pool with booking history, event-level budget aggregation across all vendors, and timeline tools that span every supplier. The higher entry price reflects workflow complexity these tools handle natively, rather than through workarounds.

• Planning Pod: Plans start at $59/month for the Planner tier (5 events), rising to $89/month for the Business tier (unlimited events). See our Planning Pod alternatives guide for a full feature and fit comparison.
• Abastio: Free plan for 1 user with 2 active events and 5 contractors. Professional plan at $79/month with unlimited events, full contractor pool with booking history, and event-level budget aggregation. Business plan at $199/month for teams of 3 to 5 users, charged as a flat team rate rather than per seat. See full details on the Abastio pricing page.

Ticketing and registration platforms ($0 + fees per ticket). These focus on attendee management, ticket sales, and check-in. Eventbrite charges 3.7% + $1.79 per paid ticket on its standard plan, though lower-fee alternatives exist for small events. Splash and Bizzabo bundle registration with marketing tools at higher price points.

Enterprise and conference platforms ($5,000 to $25,000+/year). Cvent, Bizzabo, and Swoogo target organizations running large conferences and trade shows. Per-event pricing starts around $1,500 and annual contracts run $5,000 to $25,000+ depending on scale. These include virtual event features, dedicated mobile apps, and analytics dashboards. If you are evaluating Cvent specifically for its diagramming module (formerly Social Tables), our Social Tables alternatives guide covers dedicated diagramming tools at a fraction of the enterprise price.

For solo planners and small teams managing weddings, corporate events, or private functions, organizer-focused tools in the $0 to $200 range cover the core workflow. Our comparison of the best event planning apps evaluates these tools by features if you want a deeper look beyond price.

Free Plans: What You Get and Where They Cut

Every major platform offers a free tier or trial. The real question is whether the free plan works as a starting point or just a limited demo.

Abastio Free (Solo tier). Includes the full multi-vendor workflow: client CRM with Kanban pipeline, contractor pool with categories and booking history, event-level budget tracking across all vendors, and quote generation with PDF export. Caps are on scale (1 user, 2 active events, 5 contractors), not features. You can run two real events end-to-end before deciding whether to upgrade.

HoneyBook Free Trial. A 7-day trial, then you must pick a paid plan. No permanent free tier. This forces a quick decision, which works if you already know HoneyBook fits. It does not work for planners who want to test a tool across a full event cycle.

Dubsado Trial. Three active projects with no time limit. You can run Dubsado for free indefinitely on a small workload. The limitation is project count, not features, making it a solid option for part-time planners.

Eventbrite Free. Free for free events (no ticket fees on unpaid tickets). Paid events incur per-ticket fees immediately. If you run charity galas, community events, or other no-cost gatherings, Eventbrite's free tier is genuinely free.

Planning Pod Trial. A 14-day free trial, then paid plans only. The short window makes it hard to evaluate the tool under real event conditions.

The pattern is clear: organizer tools with permanent free tiers (Abastio, Dubsado) let you test the workflow under real conditions. Platforms with short trials push you toward a paid commitment before you have finished your first event cycle.

Hidden Costs That Inflate Your Software Budget

The monthly subscription price is rarely the full cost. Watch for these additions that can double your effective spend.

Per-attendee surcharges. Some platforms charge based on event size. Whova's pricing jumps from $1,499 to $5,999 depending on attendee count. If your events grow, your costs grow with them, even if your planning effort stays the same.

Setup and onboarding fees. Enterprise platforms often charge $500 to $2,000 for onboarding. Bizzabo and Cvent include setup assistance in annual contracts, but the cost is baked into the contract price.

Add-on modules. Features you assumed were included, like email marketing, mobile check-in, or badge printing, often sit behind separate paywalls. Ask which features require add-ons before committing to any platform.

Payment processing fees. If the platform processes payments for you (invoices, deposits, ticket sales), expect 2.5% to 3.5% plus $0.30 per transaction. A $50,000 wedding with a 3% processing fee costs $1,500 in transaction charges alone.

Data export restrictions. Some platforms limit data export on lower tiers. If you ever switch tools, you want full export access to your client records, vendor lists, and event history. Check export capabilities before you sign up.

Build a total-cost-of-ownership estimate before comparing platforms. A $20/month tool with $50/month in add-ons costs more than a $60/month tool that includes everything. Our free budget calculator helps you model total event costs by type and guest count.

How to Match Pricing to Your Event Business

The right plan depends on three factors: how many events you run per year, how large your team is, and which workflow steps consume the most time.

Solo planners running 1 to 5 events per year. Start with a free tier. Abastio's Solo plan or Dubsado's trial covers this workload at zero cost. Test the tool across at least one full event cycle before upgrading. You need to see how it handles vendor coordination, client communication, and budget tracking under real pressure. If you are freelancing and want to understand how to structure your full tool stack before committing to any single platform, our freelance event planner toolkit guide covers the minimum capabilities you need and what to consolidate first. If you are still running your events on spreadsheets, our guide on signs you have outgrown spreadsheets can help you decide when to make the switch.

Solo planners running 10 to 20 events per year. A mid-range plan ($40 to $90/month) unlocks features that matter at this volume: unlimited active events, larger contractor pools, template libraries, and reporting. At this scale, the decision is less about price and more about workflow fit. If you handle a handful of vendors per event, a single-client CRM at $40 may cover you. If you regularly coordinate 15+ suppliers per event, a multi-vendor tool at $60 to $90 pays for itself the first time you change a vendor and see the event budget update without rebuilding it manually.

Small teams of 3 to 5 people. You need multi-user access with role-based permissions. Plans in the $100 to $200/month range cover this. Compare per-user pricing versus flat team pricing carefully. Per-user pricing gets expensive when you add staff. Abastio's Business plan ($199/month for 3 to 5 users) charges a flat team rate rather than multiplying per seat.

Agencies and large firms. If you run 50+ events per year with more than 5 team members, enterprise plans or agency-tier pricing makes sense. At this level, negotiate directly with vendors. Published pricing is a starting point, not a ceiling.

For any plan, run the math on your last 6 months of events. Count the hours you spent on tasks the software handles: sending quotes, tracking vendor confirmations, building budgets. If the tool saves you 5 hours per event at $50/hour, that is $250 per event. A $79/month plan pays for itself after one event per quarter. Start with a free plan and track the actual time savings before committing to a paid tier.

Bizzabo Pricing: What Enterprise Event Plans Include

Bizzabo appears in more event software pricing searches than almost any other enterprise platform, yet its pricing is the least transparent in the category. Understanding what Bizzabo charges helps you decide whether the investment fits your event business.

Bizzabo does not publish pricing on its website. All plans require a sales conversation, and annual contracts typically start between $5,000 and $18,000 depending on event volume, attendee count, and the modules you need. Organizations running fewer than five events per year rarely find the per-event cost justifiable.

What Bizzabo includes at the enterprise tier. Event registration and check-in with branded experiences, attendee networking features, session management for multi-track conferences, email marketing tools, a branded mobile event app, analytics dashboards, and integrations with CRM platforms like Salesforce and HubSpot. Dedicated account management and onboarding support come standard with annual contracts.

Where Bizzabo pricing makes sense. Companies running 10 or more conferences, summits, or trade shows per year with 500+ attendees per event. At that scale, the per-event cost drops to a range where the built-in marketing, networking, and analytics tools replace multiple standalone subscriptions.

Where Bizzabo pricing does not make sense. Solo planners, small teams managing weddings or private events, and organizations running fewer than five events annually. The minimum contract cost exceeds what most small businesses spend on software in an entire year. For those teams, organizer-focused tools in the $0 to $200/month range cover the core workflow without the enterprise overhead. If you are evaluating Bizzabo alongside other enterprise options, our comparison of Bizzabo alternatives covers platforms at different price points.

Frequently Asked Questions

What is the average cost of event planning software in 2026?

For solo planners and small teams, expect $0 to $200 per month depending on the platform and tier. Single-client CRM tools like HoneyBook and Dubsado run $19 to $40/month for individual plans. Multi-vendor event tools like Planning Pod and Abastio run $59 to $90/month, reflecting the more specialized workflow. Enterprise platforms run $5,000 to $25,000+ per year.

Are free event planning software plans worth using?

Yes, for planners running fewer than 5 events per year. Free plans from Abastio and Dubsado include core features like client management, budgeting, and project tracking. The limits are on scale (number of events or contractors), not functionality. Test a free plan across one full event before deciding to upgrade.

How do I compare event planning software pricing fairly?

List every cost: subscription fee, per-attendee charges, payment processing fees, add-on modules, and setup fees. Then compare total cost of ownership, not just the sticker price. A $20/month plan with $50 in add-ons costs more than a $60/month plan that bundles everything. Also factor in time savings per event, which often outweighs the subscription difference.

Should I choose per-event or per-month pricing?

Per-month pricing works better for planners running events throughout the year. The cost stays predictable regardless of event count. Per-event pricing suits organizations that run a few large events annually. Calculate your annual event volume and multiply by the per-event price to see which model costs less over 12 months.

When should I upgrade from a free to a paid plan?

Upgrade when you hit a limit that affects your workflow: too few active events, not enough contractor slots, or missing features like team access or advanced reporting. If you find yourself working around the software's constraints rather than working within them, the paid plan is worth the cost. Most planners upgrade within 3 to 6 months of consistent use.